The brief was to redesign the BIO range to create differentiation from the core spice range whilst also using the Ducros brand architecture (ellipse shape etc) for brand continuity.
Key points were the BIO design needed to convey sustainability, health, naturalness and favour,
whilst also being a premium proposition for consumers to trade up.
whilst also being a premium proposition for consumers to trade up.
The final design was all about green, green, green for sustainability, health and naturalness.
With all the cap colours being dark green the BIO range stood out as the premium version of the core range. The ellipse was colour coded for herbs, spices and peppers as per the core range for brand consistency.The BIO sub brand was big and bold for standout and the colour link between cap and BIO linked the cap with label and helped BIO to standout next to the very bright Ducros logo.
With all the cap colours being dark green the BIO range stood out as the premium version of the core range. The ellipse was colour coded for herbs, spices and peppers as per the core range for brand consistency.The BIO sub brand was big and bold for standout and the colour link between cap and BIO linked the cap with label and helped BIO to standout next to the very bright Ducros logo.
Above - one of many other concepts